Oh, just your average tech entrepreneur turned pickle wizard. Josh is a fifth-generation brinemaster. For over a century his family has perfected the art of pickling. Although he's built apps used by hundreds of millions, he's become best known for the pickles he makes from his family's recipes.
Ready for a juicy origin story?
Family Fable
Josh's great-great-grandfather, Charles owned a general store in Mitchell, Iowa where they sold various items (including pickles).
Pickled Posterity
Madge, Wiley, and Roland (2nd and 3rd generation) enjoying some pickles around the dinner table. Roland made pickles in crocks and sold them to neighbors, farmers, and local stores in Leslie, Michigan.
Remarkable Recipes
Roland compiled pickle recipes from his father and father-in-law in his leather bound recipe book. It contains dozens of amazing old-world pickle recipes. It was passed down to Josh, who now keeps it in his safe.
Fermented Father
Josh learned how to make pickles from his father, John-4th generation and true pickleholic-seen drinking brine from the bottom of a bag of pickles with a cooler full of pickles on his lap on a NYC subway.
Simple Start
When Josh and his family started selling the pickles they made from these recipes, people couldn’t get enough. Every batch would sell out in about an hour. This is Jonah and Liv (6th generation) with the very first batch.
Family Fun
Over the years, everyone has gotten involved in pickle making. We even put little Paige and Piper (6th generation) to work.
Lovely Labels
Josh proudly posed next to the first labeled product in 2016. While still busy building software companies, he was amazed how much people loved these pickles.
Garden Growth
Soon, the garden couldn't supply all of the pickling cucumbers needed, so we we had to find a commercial supplier. This is Tamara harvesting the first pickles of the year.
Barn Bazaar
For years, we would sell out of our barn as we built our base of customers. New batches would sell out in an hour even if we limited customers to one case (12 jars) each.
From Garden to Grocery
What started as small batches that sold out in hours has grown into Josh’s Pickles–so you can savor the taste of tradition in your own home. Pictured are Josh (5th generation), Piper and Liv (6th generation) and [coming soon] (7th generation).
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